Loor
to honor, to commend
“Loor” means to honor, to commend. It is a reminder to take the idea, and the person behind it, seriously.
AboutTo honor.
To honor.
To connect.
Our name is our promise: we respect the idea, then we connect it to everything it needs to grow.
The name
Two words. One promise.
Connect
bringing businesses and services together, worldwide
“Connect” is what happens next: the right audiences, markets and partners coming together around the idea. Those connections grow through trust and the work itself.
Mission
Turn vision into reality
We give ambitious companies the strategy, creative and connections to reach their goals, and we stay with them while they do it.
Vision
Help more good ideas find their way
To connect more businesses with the people, ideas and skills they need to grow, wherever they want to go next.
What we stand on
Four pillars. One team.
- 01
Creativity
Ideas that earn attention
The expected is never the starting point. Strong ideas give brands a reason to be noticed, remembered and chosen.
- 02
Strategy
Every move has a reason
The goal comes first. Every decision, direction and action should connect back to a clear business objective.
- 03
Bravery
We challenge the obvious
Good work means questioning what is not working, saying what needs to be said and taking the bolder route when the strategy supports it.
- 04
Connection
The right connections move businesses forward
Ideas, people, audiences, partners and markets come together to create opportunities that would not exist in isolation.
How we work
How the work gets done
01
Listen first
We learn the business before we touch the brief. Most wrong answers come from skipping this step.
02
Plan with evidence
Research, data and market knowledge help us work out what to do and why.
03
Make it well
Design, content and production each need their own skills, with the same care across the whole project.
04
Stay for the result
Measure what happened, share what it means and use it to improve the next move.
Our founder
Tai Perez
Founder & CEO
Tai Perez, Founder & CEO of Loor Connect, is a dynamic and strategic leader with a career that integrates business development, creativity and strategic foresight. Before dedicating herself to Loor Connect full-time, Tai held leadership roles at Facebook, Google and McKinsey & Co., where she honed her expertise in solving complex business challenges. Those roles laid the foundation for Loor Connect, which began as a side venture and has since evolved into a global marketing agency serving clients in over 35 countries.
515+
Brands served
35+
Countries
2016
Since
140+
Services and capabilities
Insights
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