2016
It starts with music in Brazil
Artist Management, Digital Marketing & Events
Loor Connect started in São Paulo in 2016, with its first projects focused on artist management, digital marketing and events in the music industry.
Early collaborations with Sony Music and Universal Music, along with work connected to major events such as Lollapalooza and Rock in Rio, helped shape the agency’s approach from the beginning.
Even in those first years, the work went beyond campaigns. Sales, business development, audience understanding and execution were already part of how Loor approached each project.
2018
Beyond music
Expansion into new industries and markets
By 2018, Loor Connect had expanded beyond music into beauty, fashion and new consumer markets.
Projects such as Beauty Fair, one of the largest beauty events in Latin America, marked an important shift. The agency was no longer defined by one industry, but by its ability to understand different audiences, markets and business challenges.
This became the foundation for a broader, cross-industry model.
2019
International expansion
360° Marketing solutions across global markets
In 2019, Loor Connect expanded into North America and began operating across a wider international market.
The agency’s capabilities also expanded into a more complete 360° marketing model, combining strategy, creative, digital, content and execution around the needs of each client.
This was the point where Loor started to move from a regional agency into a more global operation.
2020
Head office in Dubai
Business Development, Consultancy & Advisory
In 2020, Loor Connect established its head office in Dubai, opening a new phase of growth in the Middle East.
The scope of work expanded beyond marketing into business development, consultancy and advisory, with projects connected to digital transformation, investment attraction and economic development.
Dubai became more than a new office. It became the base for a broader business model and a stronger presence across the region.
2022
Deeper into the GCC
Private Sector, Real Estate, Construction & Finance
By 2022, Loor Connect had deepened its presence across the GCC and expanded further into the private sector.
Projects and partnerships across the UAE, Saudi Arabia, Bahrain and Kuwait brought the agency into industries including real estate, construction and finance.
The work increasingly combined marketing, commercial strategy, market knowledge and business development, reflecting the broader direction Loor was taking.
2023
Technology enters the model
AI, Automation & Predictive Analytics
In 2023, technology became a more integrated part of Loor Connect’s work through partnerships with AI and technology companies from Brazil.
AI, automation, predictive analytics and machine learning began supporting how strategies were developed, decisions were made and business challenges were approached.
Technology was becoming more than a tool for marketing. It was becoming part of the solutions Loor could bring to clients.
2024
Expansion across GCC markets
Growing presence, partnerships and projects across the region
In 2024, Loor Connect continued expanding its presence across the GCC, with new partnerships, projects and operations across the region, including Muscat, Oman.
The regional footprint became stronger, creating more opportunities to connect businesses, markets and partners across the Middle East.
2025
Marketing + Technology at the core
Systems Architecture, Digital Transformation, Automation & AI
In 2025, Loor Connect expanded its technology capabilities through the acquisition of a technology company.
This brought systems architecture, digital transformation, automation, AI-driven decision-making, large language models and knowledge systems closer to the core of the agency.
Marketing, business development and technology could now be approached as connected parts of the same business challenge.
Next
The next chapter
Building more connections, stronger projects and new paths for growth
The next chapter is about building more connections, stronger projects and new paths for growth.
Loor Connect will continue bringing marketing, business development and technology closer together, while expanding its capabilities, partnerships and reach across new markets.
The direction keeps evolving, but the principle stays the same: understand the challenge, connect the right capabilities and move the business forward.
