Standing out at the world's largest energy exhibition
Stand design, hospitality and content for exhibitors at ADIPEC 2024 and 2025 at ADNEC Abu Dhabi, the world's largest energy exhibition and conference.
The brief
ADIPEC, hosted by ADNOC at ADNEC Centre Abu Dhabi, is where the energy industry meets. The 2024 edition drew a record 205,139 attendees from 172 countries across 16 halls, with over 2,200 exhibitors and more than US$10 billion in cross-sector deals. In 2025 it grew to 239,709 attendees across 17 halls, with 2,250-plus exhibiting companies and US$46 billion reported through 35,000 deals.
For an exhibitor, ADIPEC is a different kind of show from a consumer fair. The visitors are engineers, procurement teams, ministers and national oil companies, and the meetings matter more than the footfall. Our clients asked for stands that work as meeting places and for a programme that brings the right people to them.
What we did
We designed stands around conversations rather than displays: open fronts for the walk-in visitor, closed meeting rooms for the delegation, and a hospitality corner that gives people a reason to stay. The delegation programme mapped which country pavilions and national oil companies our clients needed to meet, and booked those meetings before the doors opened. On the floor, a content team captured the stand, the panels and the people for the client’s own channels, and we handled the follow-up communications during the show rather than after it.
We produced across the 2024 and 2025 editions. ADIPEC 2026 runs 2 to 5 November at ADNEC.
The result
Our clients’ stands became scheduled meeting points for the week, with their content published while the show was still running. Deal figures belong to the clients, so we keep them out of the public page. We are happy to walk you through the work in a meeting.
