A skincare brand that shows its proof
Concept brand for a Gulf skincare line built on local ingredients: naming, identity, packaging and a creator-led launch where every claim comes with a receipt.
Concept project: created by Loor Connect to show our approach. Not commissioned by a client.
The brief
Beauty is the category where the Gulf buys most and trusts least. Our concept brief: a skincare line built on regional ingredients, date seed, frankincense and sidr honey, sold to customers who are tired of claims. The brand had to feel modern, not folkloric, and every promise had to be something a creator could demonstrate on camera.
What we did
Nabat means “plant” in Arabic, and the identity stays close to that: a sans-serif wordmark, a single leaf-vein line as the mark, and packaging in sand, clay and dark green. Each of the six products carries its hero ingredient as a number on the front, the percentage, not an adjective, so the proof is on the box.
The launch plan is creator-led in three formats: a 30-day skin diary with three mid-tier creators, a “what is in it” short-video series with a formulator, and sampling at Beautyworld Middle East with the content captured on site. Every creator post links to one landing page with the ingredient sheet, so curiosity turns into a measurable visit, and a visit into a sale.
The result
A concept, so there are no sales to show. What it demonstrates: a beauty brand where the identity, the packaging and the creator plan all carry the same proof-first idea. It is how we approach beauty, wellness and personal-care launches in the region.
