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Partnerships, commercial paths and the market one conversation at a time.
Top story · Ink Corner · Creator commerce: when an influencer becomes a sales channelA creator stops being only a media placement when the recommendation can be tagged, tracked, commissioned, amplified and connected to a transaction. At that point, creator strategy starts to look a lot like channel strategy.#Marketing#Business development#Measurement
Ink Corner · Strategic partnerships: how to know if a partnership is actually worth doingA famous logo, a warm introduction or a long list of “synergies” is not a partnership strategy. The deal is worth doing only if it creates value that both sides can explain, deliver and measure.
Ink Corner · How to validate a new market before committing a full launch budgetA large market on a slide is not the same as a market your business can win. Validate the customer, economics, route to market and operating reality before you fund the full launch.
CEO CornerNotes from the founderTai Perez on marketing, growth and what comes next. Opinions, frameworks and the questions clients ask most.Read CEO Corner 
CEO Corner / 07 Oct 2026Market entry strategy: what it really takes to win in a new market
A new market is not a translated version of the old one. Winning requires the right customer, offer, route to market, trust signals and operating model for that specific context.
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CEO Corner / 09 Dec 2025Why I don't separate marketing from business development
Marketing can build demand. Business development can turn market signals into relationships and commercial paths. They work better when the customer, strategy and growth goal are shared.
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