Ink Corner
Market thinking and practical guides.
Top story · Ink Corner · Acquisition vs retention: where should the next marketing dollar go?The answer is not “always acquire” or “always retain.” The next dollar should go where the customer economics are strongest, and that requires looking at CAC, repeat purchase, contribution margin and payback together.#Measurement#Marketing#Strategy
Ink Corner · A simple way to assign every marketing channel a jobA channel plan gets expensive when every channel is expected to create awareness, engagement, leads and sales at the same time. Give each one a primary job, a handoff and a metric that proves it is doing that job.
Ink Corner · Brand trust in the age of AI-generated everythingAI makes it easier to create content at scale. It also makes audiences more cautious about what is real, who is responsible and what deserves belief. Trust now needs more proof, not more polish.
CEO CornerNotes from the founderTai Perez on marketing, growth and what comes next. Opinions, frameworks and the questions clients ask most.Read CEO Corner 
Ink Corner / 13 Oct 2026Why smaller events are becoming more valuable
Bigger still has a place. But in 2026, more event teams are using smaller dinners, roundtables, workshops and invite-only formats because relevance, participation and trust can matter more than headcount.
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Ink Corner / 12 Oct 2026How to turn customer questions into a content strategy
The best content ideas are often already sitting in sales calls, support tickets, search queries, reviews and comments. The job is to collect the questions, understand the intent and turn them into useful answers.
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Ink Corner / 12 Oct 2026Social media is becoming a search engine. Is your content searchable?
People are not only scrolling TikTok, Instagram, YouTube and LinkedIn. They are actively searching for products, places, answers, reviews and proof. That changes how social content should be planned.
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Ink Corner / 11 Oct 2026Agentic commerce explained: what happens when AI starts shopping for the customer?
AI is moving from helping people search to helping them compare, build carts and complete parts of the purchase journey. Here is what that changes for brands and what to prepare now.
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Ink Corner / 11 Oct 2026How to audit your brand's visibility in AI search
A practical way to find out whether AI systems understand your brand, where they get their answers from, and what to fix when you are missing from the conversation.
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Ink Corner / 11 Oct 2026How to create content with AI without sounding like everybody else
AI can remove blank-page friction and speed up production. It can also smooth away the details, opinions and rhythm that make content feel like it came from a real brand. Here is a workflow for using AI without outsourcing the voice.
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Ink Corner / 11 Oct 2026What changed in the customer journey in 2026
The customer journey did not disappear. It became more research-led, social, conversational and increasingly assisted by AI. The challenge is no longer mapping one neat funnel, but understanding the moments that shape choice.
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Ink Corner / 11 Oct 2026Does your company actually need a rebrand? A 10-question test
A new identity can solve a real positioning problem. It can also become an expensive way to avoid fixing the product, offer, customer experience or strategy. Use these ten questions before anyone starts redesigning the logo.
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Ink Corner / 11 Oct 2026Event ROI: what to measure besides registrations and attendance
Registrations and attendance tell you whether people showed up. They do not tell you whether the event changed a relationship, accelerated an opportunity, built trust or created business value.
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Ink Corner / 11 Oct 2026How to build a marketing dashboard that leads to decisions
A useful dashboard does not prove that marketing was busy. It makes the next decision easier: where to invest, what to fix, what to test and what to stop.
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Ink Corner / 11 Oct 2026How to measure influencer marketing beyond likes and views
Likes and views tell you whether content moved on a platform. They do not tell you whether the campaign changed awareness, intent, traffic, sales or the next marketing decision.
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Ink Corner / 11 Oct 2026The product page audit: 15 things to check before spending more on ads
If paid traffic is landing on a page that creates doubt, more budget only buys more people the same problem. Use this 15-point audit before you scale the campaign.
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Ink Corner / 11 Oct 2026How to write a go-to-market plan people can actually execute
A useful GTM plan does more than describe a launch. It tells the team who the customer is, what must be true, how the offer reaches them, who owns each move and what happens when reality disagrees with the plan.
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