#Strategy
Choices, priorities and the thinking before the deliverable.
Top story · Ink Corner · Acquisition vs retention: where should the next marketing dollar go?The answer is not “always acquire” or “always retain.” The next dollar should go where the customer economics are strongest, and that requires looking at CAC, repeat purchase, contribution margin and payback together.#Measurement#Marketing#Strategy
Ink Corner · A simple way to assign every marketing channel a jobA channel plan gets expensive when every channel is expected to create awareness, engagement, leads and sales at the same time. Give each one a primary job, a handoff and a metric that proves it is doing that job.
Ink Corner · Strategic partnerships: how to know if a partnership is actually worth doingA famous logo, a warm introduction or a long list of “synergies” is not a partnership strategy. The deal is worth doing only if it creates value that both sides can explain, deliver and measure.
CEO CornerNotes from the founderTai Perez on marketing, growth and what comes next. Opinions, frameworks and the questions clients ask most.Read CEO Corner 
Ink Corner / 11 Oct 2026How to write a go-to-market plan people can actually execute
A useful GTM plan does more than describe a launch. It tells the team who the customer is, what must be true, how the offer reaches them, who owns each move and what happens when reality disagrees with the plan.
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CEO Corner / 09 Oct 2026Marketing without business understanding is just noise
Marketing can create attention, demand and momentum. But if the team does not understand how the business makes money, why customers choose, what blocks growth and what happens after the click, activity can look successful while the business stands still.
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CEO Corner / 08 Oct 2026Stop selling deliverables. Solve the business problem
A website, campaign, rebrand or event can be the right answer. But it should be the answer to a business problem, not the starting point of the strategy.
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CEO Corner / 08 Oct 2026Why strategy should stay close to execution
A strategy gets weaker when the people making the choices are too far from the people seeing what actually happens. Execution should test the strategy, not simply receive it.
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CEO Corner / 07 Oct 2026Market entry strategy: what it really takes to win in a new market
A new market is not a translated version of the old one. Winning requires the right customer, offer, route to market, trust signals and operating model for that specific context.
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CEO Corner / 12 May 2026The problem with 360 marketing when there is no strategy
Being everywhere can look comprehensive from inside the company. Without a strategy connecting the channels, the customer may only experience more noise.
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CEO Corner / 09 Dec 2025Why I don't separate marketing from business development
Marketing can build demand. Business development can turn market signals into relationships and commercial paths. They work better when the customer, strategy and growth goal are shared.
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