#Measurement
Metrics that change decisions instead of decorating reports.
Top story · Ink Corner · Acquisition vs retention: where should the next marketing dollar go?The answer is not “always acquire” or “always retain.” The next dollar should go where the customer economics are strongest, and that requires looking at CAC, repeat purchase, contribution margin and payback together.#Measurement#Marketing#Strategy
Ink Corner · A simple way to assign every marketing channel a jobA channel plan gets expensive when every channel is expected to create awareness, engagement, leads and sales at the same time. Give each one a primary job, a handoff and a metric that proves it is doing that job.
Ink Corner · Creator commerce: when an influencer becomes a sales channelA creator stops being only a media placement when the recommendation can be tagged, tracked, commissioned, amplified and connected to a transaction. At that point, creator strategy starts to look a lot like channel strategy.
CEO CornerNotes from the founderTai Perez on marketing, growth and what comes next. Opinions, frameworks and the questions clients ask most.Read CEO Corner 
Ink Corner / 11 Oct 2026How to build a marketing dashboard that leads to decisions
A useful dashboard does not prove that marketing was busy. It makes the next decision easier: where to invest, what to fix, what to test and what to stop.
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Ink Corner / 11 Oct 2026How to measure influencer marketing beyond likes and views
Likes and views tell you whether content moved on a platform. They do not tell you whether the campaign changed awareness, intent, traffic, sales or the next marketing decision.
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Ink Corner / 11 Oct 2026The product page audit: 15 things to check before spending more on ads
If paid traffic is landing on a page that creates doubt, more budget only buys more people the same problem. Use this 15-point audit before you scale the campaign.
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CEO Corner / 09 Oct 2026Marketing without business understanding is just noise
Marketing can create attention, demand and momentum. But if the team does not understand how the business makes money, why customers choose, what blocks growth and what happens after the click, activity can look successful while the business stands still.
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CEO Corner / 12 May 2026The problem with 360 marketing when there is no strategy
Being everywhere can look comprehensive from inside the company. Without a strategy connecting the channels, the customer may only experience more noise.
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